Google Ads management means I build, run, and continuously optimize your paid search campaigns on Google so your business shows up when people are actively searching for what you offer. I handle everything: keyword research, ad copywriting, bidding strategy, campaign structure, and performance tracking. You get more calls and more customers without wasting money on clicks that go nowhere.
The Google Ad Grant is a program where Google gives eligible nonprofits up to $10,000 per month in free Google Ads. That means your organization can appear at the top of Google search results at no cost. Most nonprofits qualify but never apply because the process feels complicated. I handle everything: checking eligibility, submitting your application, building and managing your campaigns, and keeping your account compliant so the grant never gets suspended.
The Spaulding Co. works with two types of clients. The first is local small businesses, especially home service companies like HVAC contractors, roofing companies, plumbers, electricians, and landscapers who need more phone calls and booked jobs. The second is nonprofits of any size that want to grow their reach, attract more donors and volunteers, and take advantage of the Google Ad Grant program. Both groups get the same level of strategic, hands-on Google Ads management.
The Spaulding Co. is not a digital marketing agency. Ricky Spaulding is a growth partner who works directly with every client. At a typical agency, your account gets handed off to junior staff and you rarely speak to the person actually managing your campaigns. Here, you work one-on-one with an expert who has managed over $1 million in Google Ads spend at the enterprise level. You get enterprise-level strategy without the agency overhead, long-term contracts, or inflated retainers.
Pricing for Google Ads management at The Spaulding Co. is based on the scope of your campaign and your monthly ad budget. There is a setup fee to build and launch your campaigns and a monthly management fee for ongoing optimization. There is no inflated agency markup on your ad spend. Every dollar you invest in ads goes directly to Google. Reach out to hello@thespauldingco.com to discuss what a plan looks like for your business or nonprofit.
No. The Spaulding Co. does not require long-term contracts. You are not locked in. The goal is to earn your business every month by delivering results you can see, like more phone calls, more form submissions, and more booked appointments. If something is not working, we adjust. If you need to pause, you can. The relationship is built on performance, not paperwork.
Most businesses start seeing activity, such as clicks, calls, and form fills, within the first week of launching a Google Ads campaign. Meaningful, consistent results typically build over the first 30 to 90 days as the campaigns are optimized based on real performance data. Google Ads is not a slow burn like SEO. When campaigns are set up correctly and targeting the right keywords, you can get in front of customers who are actively searching for your services right now.
Getting started is straightforward. You will need to share some basic information about your business or nonprofit, including your service area, the services or programs you want to promote, and your monthly advertising budget. For nonprofits, I will also need details to verify Google Ad Grant eligibility. From there, I handle the research, strategy, setup, and launch. Most campaigns are live within one to two weeks of our initial conversation.
Yes, a website is required to run Google Ads campaigns. When someone clicks your ad, they need somewhere to land. If you do not have a website yet, that is something we can discuss. For businesses that already have a site, I review it as part of the onboarding process to make sure your landing pages are set up to convert visitors into calls and leads. A well-optimized landing page is one of the most important factors in getting results from Google Ads.
Yes, Google Ads is one of the most effective local business advertising tools available. When managed correctly, Google Ads puts your business in front of people in your specific service area who are actively searching for what you offer. Local businesses like HVAC companies, roofing contractors, plumbers, and other home service providers see strong returns because the intent to hire is already there. The person searching for HVAC repair near me is ready to make a call. The goal is to make sure your business is the one they call.
Paid search advertising, also called pay-per-click or PPC advertising, is a type of online advertising where your business pays to appear at the top of search engine results pages. With Google Ads, you only pay when someone clicks your ad. This means your budget goes toward people who are actively looking for your product or service, not toward passive viewers who scroll past. It is one of the most targeted and measurable forms of digital marketing available to small businesses.
Ricky Spaulding is a digital marketing professional with over five years of experience managing Google Ads campaigns at the enterprise level, including over $1 million in total ad spend for a global company. He founded The Spaulding Co. to bring that same level of expertise to local small businesses and nonprofits that deserve a real growth partner, not a faceless agency. The Spaulding Co. specializes in Google Ads management and Google Ad Grant management, with a focus on delivering measurable results: more calls, more customers, and more mission impact.